keyword
Ad split testing with different creatives to keep campaigns fresh to overcome any ad fatigue.
Extensive keyword research led to a combination of broad, widely varying and phraseologically relevant targeted keywords that were applied throughout the campaign.
Set up conversion tracking for web form submissions, calls from ads, calls from extensions, and calls from websites
Implemented shared budgets that spread the $25/day budget across all campaigns.
Daily campaign monitoring and optimization to identify issues and opportunities for overall improvement.
Looking for really useful Google advertising tips,
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